For as long as I can remember the need to focus on school and the
cultivation of a positive attitude has been proclaimed from the hill
tops but has sadly only been embraced by a few in the trenches.
Today,
it's all about being "cool" or "hip." It's about presenting the right
"image", about being able to impress the girls or one's peers. It's
about making the team, about being the coolest looking player on the
basketball court or football field, the dude with the snazzy haircut or
braids, or gangster style tattoo, or Fubu outfit, or pricey Nike
trainers, or gold chains, or rings, or saggy pants, or sports car.
Of
course girls aren't immune, they too are enticed with "bribes" of good
times and pregnancy! But it is mostly our boys - the next generation of
Black men - that are in real and in some cases mortal danger. It might
be an overstatement to say that sports can be seen as a new form of
mental and physical slavery. But is it? It's probably true to say that
because it is attractive and associated with stardom, that sports exerts
a powerful influence on our youth and that in some respects its
influence is insidious.
Okay you say, let's keep things in proper
perspective. No point scare mongering right? After all it's only a
game. And can we really offload this sports thing onto the media moguls,
sports magnates or fashion houses? Accepted, they do have the power and
the influence but aren't we the ones who willingly purchase their
products, their services and who allow ourselves to be used?
As
powerful as the media is; as seductive as the lure of instant success
through Nike trainers or an NBA or NFL contract might appear, the
reality is that most parents and children are not caught up by the hype
or fooled by the lies. In other words, the choice is ours. And many of
us have taken a stand against the enticements of sport realizing that
one Michael Jordan, or Venus or Serena Williams, or Tiger Woods does not
an entire generation make.
The overwhelming majority of young
black males who rally to the call of the sports and fashion media are
drawn either to basketball or football. Almost undoubtedly these are
the "coolest" sports and the black presence is obvious. The few players
who, either because of their performance or earnings (the two usually go
together), make it into the superstar leagues are the new emblems of
success and have become the role models of every young black male who
fancies his chances and sees sports as an easy ticket out of the ghetto,
the classroom, or the boring life dictated by those of his parents'
generation.
What I find most worrying is the way in which the
educational opportunities of many young black males are seemingly being
hijacked. Of course, those who make it into the professional ranks
realize the importance of a scholarship and a college education. But the
stories of cooked grades and stars who can barely read or write are too
real to dismiss as fantasy.
But, perhaps more important even than
this, is the "easy believism" that may be paralyzing or otherwise
infecting our community through our children. Hey, they say and think,
you don't have to work too hard. Just play a little basketball. Don't
worry about school. There's nothing wrong with practicing that jump shot
all day at the park. Homework? What's that?
Forget it, who needs
grades anyway? Just work on those Harlem Globetrotter skills, slam,
dunk, dribble, don't pass, drink your milk and Oreo cookies and think of
Michael Jordan's success. No problem. You're gonna make it!
And
my prayers are with you. But the reality is that you probably have a
better chance of making it to the White House and appointing an
all-black cabinet as you do of becoming the next Michael Jordan,
Shaquille O'Neal, Allen Iverson, or any of the other currently top-rated
basket ball stars.
Get real.
And that's the problem; the
cloud of unreality that has colored our thinking and blinded our vision.
And, unless we wake up and soon, our collective blindness may consign
our children to the career ghetto with no education, limited
opportunities, on a train going nowhere fast. And you don't have to
think too hard about the usual passageway from here to drugs and the
criminal justice system.
Most of us recognize and accept that
these last two are tearing many communities apart and we regularly hear
individuals speaking out against the cancer of crack cocaine or the
unwarranted numbers of black men behind bars. We rightly recognize these
"truths" as being evidence that perhaps all is not right with our
society. But the possibility that slipping educational standards and
the promotion of an easy path to success may be the real modern-day
curse of our children has yet to be trumpeted from the hilltops by our
politicians, community leaders or conscientious media personalities.
If
they are speaking about it, then they must be whispering. Either that
or I'm slowly becoming deaf! Of course, not all sports stars are jocks
and it would be a terrible disservice to the able, gifted, and aspiring
among them to say as some might that most athletes are nothing more than
kids with too much money and too little sense for their own good. While
the stereotype remains popular, again largely because of the media's
focus and misrepresentation, it is largely untrue.
There are many
young, bright, articulate, educated, conscious young male and female
athletes who are serving as positive role models for the next
generation. However, it's unfortunate that interviews with these
individuals or real-time media representations of their lives off the
court or field are few and far between. It's so much easier to focus on
their sporting talent and promote their star quality. After all that's
what sells tickets and increases the value of the individual to the
promoter, owner, manager, coach, or television network.
For all
the positive qualities that a Michael Jordan may exude, and for all the
speed with which selected individuals are catapulted onto the world
stage and transformed sometimes overnight into American icons, how many
of your sons or daughters do you really believe will ever have an
opportunity to achieve the same degree of success?
If your answer
is one in a million, then you understand the stark reality. The reality
is that the media allows relatively few players to rise to the top. As
with Hollywood, it's much easier to work with a single hero. The same
formula is followed to some degree in the sports world.
The script is written; the actors assembled and only one athlete at a time can play a leading or superstar role.
Is
it any wonder then that sports "stars" almost routinely look to
Hollywood, product endorsements or the music industry for further
development of their careers? But, let's give credit where credit is
due.
There are some real success stories out there. In most
cases, the silent and the quiet who shun media attention, and who focus
on their families, their careers and their futures in that order are not
usually the stuff of which legends are made. You won't find such
individuals being touted in the media. And there are other stars who,
having gained a certain notoriety by living up to the stereotype, have
gone on to make a success of their lives and business accomplishments.
Magic
Johnson is perhaps one example. It was back in November 7, 1991 that
the sports world was rocked by the announcement that Magic had the HIV
virus. The news was shocking. This was at a time when for many HIV was
equivalent to certain death. Now, a decade later Magic is a significant
force in business with a reported $500 million business portfolio.
Many
communities are the richer for such efforts and no one can take away
from these public successes or the significance of these acts of
entrepreneurial magic. However, I always find myself asking, when
confronted with such tales of success and material wealth, how much more
could our stars and leaders be doing by way of sponsoring scholarship
programs or linking their names, talents and wealth to charter schools,
colleges and universities, after-school care programs, mentoring
programs, summer camps, space camps, foreign language learning schemes,
cultural exchange programs, computers in schools, science and technology
initiatives, hospitals, clinics, fair rent housing development schemes,
libraries, urban renewal initiatives. The list is almost endless and
the benefits would extend far beyond the black community.
But how
do I know that they aren't investing in such things? Just because we
don't hear about it doesn't mean they ain't? Right? Pardon the grammar
but the point is well made. Perhaps they are doing all this but no one
is talking. After all isn't this what the Bible encourages when it
speaks of humility and the left hand not letting the right hand know
what it's doing? Well how come we hear so much about the supposed wealth
of individual stars and so little about the acts of "good."?
Surely, declaring these good works is a potent way to be an example.
I
mean, let's be realistic, if nobody knows what these individuals are
doing, how can we be expected to say "Hey, that brother or that sister
is focusing on something positive, or investing their time and money in
building the community, in our future, in our schools, in learning? How
can they serve as potent role models unless we SEE them playing the
role?
How?
The way I see it, until we begin to see more
visible examples of such investments in people and communities we're all
wasting our time. Unless we see these institutions and edifices being
built, arising from the ashes of our decaying communities so to speak,
until there are conscious, vocal and repeated statements of support for
the building of lasting institutions that are geared to improving the
minds of our children and keeping them healthy and in school then even
the success of a Magic Johnson, or a Michael Jordan may be taken as no
more than the largesse of a rich individual who may be simply throwing
his surplus cash around in blind imitation of other wealthy folks.
While
no athlete or media star is under an obligation to support public works
and they could very well invest their hard-earned cash elsewhere or
live lavishly we all know that many do support some of the initiatives
that I've outlined above and that they do so through privately
established trusts or channels of investment.
The likes of Oprah
Winfrey, Bill Cosby, Michael Jackson, Michael Jordan, Spike Lee, and
Whoopi Goldberg among others have long been associated with positive if
not always public acts of kindness. Well, now may be the time to come
out of the closet.
The point I'm making is that the dangers are so
great that what we need to do now is mount a public campaign, to wage a
public war on the apathy of our kids and their acceptance of
second-rate grades. As athletes and stars we need to start telling and
showing them by the way we walk, talk and invest our money that
education is important. We need to be telling them that there's more to
life than basketball, or football, or overpriced trainers, or MTV, or
gangster rap, or Hollywood, or video games, or fully loaded convertible
sports car, or the latest prison hand-me-down fashions, or ribbed
condoms, or gold chains, or reefers, or smack, or crack cocaine, or
alcohol, or cigarettes, or gang banging, or getting pregnant at age
fifteen, or becoming a father before you're old enough to drive, or
hanging out, or jailhouse tattoos, or multiple body piercing, or even
the "cool" walk.
Whoa!
Is there anything left that I don't like and want to get rid of?
Or
am I saying that there's some natural association between this litany
of supposed negatives and professional sports? The answer is of course
no. The fact that some sectors of the media continue to make this
association is tragic and dangerous.
The fact that many young
people themselves make the connection is perilous. The only point I'm
making is that in the balancing act of life it appears that education
and lasting career development continue to be challenged by the litany
of material and emotional goods some of which I've identified above.
But
don't get me wrong. This isn't about going back to the way things were
when George Washington was President (actually, they weren't so good
then). Or back to the fifties when men were men and women were women
(yeah right), or a period before there were drugs on the street and
television had yet to be invented. This isn't about going back to an
unreal time when every child got perfect grades, there was no fun, no
sports, no soda and everyone wore gray uniforms.
Rather, this is
about coming together and deciding what it is we want for our children.
It's about taking a long hard look at the reality of the world in which
we live. It's about recognizing that many of our children are being left
behind. It's about accepting that many of our young men and women - our
children - are losing out on the American Dream. Their minds and their
bodies are being sapped of all energy. Commitment and effort are being
replaced by a desire for easy returns, usually with little output.
The
dangers of a continued focus on life as a trip down easy street are
obvious, although not so obvious as to have drawn the attention of every
politician in the country. Every parent and citizen with even a passing
concern for the future should be demanding that something be done. More
importantly, each of us should be looking out for the kids in our care,
for the kids on our block, in our school, in our churches, mosques and
synagogues, in our boys and girls clubs, at the local Y's, hanging out
on the street corners.
We should also be looking out for all the
others out there. Sport has its place in our society. Basketball,
football, and baseball, along with many other sports, capture our
collective attention. We're a nation of sports lovers. And that's all
right. The combination of skills, artistry, rivalry, strategy, tactics,
techniques, personalities and drama is interesting, sometimes even
exciting.
Sports may even help get us through the week and give us
something on which to pin our hopes (the fortunes of "our" team) or,
increasingly, the hopes of our children. For many the fascination is
innocent enough for what can be harmful about little league baseball or a
friendly competition, or my son playing basketball a couple of hours
several nights each week, or following the fortunes of his favorite team
or players by television or fanzine?
The answer is nothing, so
long as the fascination is measured and balanced against the need to
invest time in other creative pursuits and, above all, in education.
Learning must count for something today. Look at the efforts of other
communities. Recent immigrants from India, from Korea, and other parts
of Southeast Asia are linking their future success to the classroom.
Other communities would do well to take note.
If education is important today, it will be even more important tomorrow.
We
must therefore give our children every possible opportunity. Accompany
them to the game, applaud their successes, tend to their occasionally
broken spirits or bodies, and give them every support possible for
sports can help round them out as individuals.
However, we should
also encourage them to keep everything in perspective and resist the
tendency that some of us may have to cast ourselves in the role of
aspirant coach, referee or parent to a prospective superstar.
Digest
the fact that, nine times out of ten neither you nor your child will
make it. Did I say nine times out of ten? Add a few zeros to the nine
and you'll be closer to the real ratio between the dream and the
reality.
But even for that very small minority who consider
themselves specially gifted or blessed and who are determined, come hell
or high water, to challenge the statistics and make it into the first
tier ranks of professional sports, the point must still be made:
Maximum effort and educational success are non negotiable.
Bramwell Osula is a professor. He has over 20 years experience in
the corporate, government, and academic sectors and has worked
extensively in Europe, Africa, and North America. His interests include
Performance Consulting, Critical Leadership, and Global Networks.